About George

George Mitri is an engineering specialist and lifelong innovator with a track record spanning more than a dozen patented, commercialized hardtech products. After leading R&D efforts that culminated in an international acquisition, he redirected his career toward building the infrastructure needed for a true circular economy. As Co-Founder and CEO of 2DaLoop, George is focused on digitally redefining the circular economy so electronic waste becomes measurable, improvable, and economically viable to recover. Over the past decade, he has earned recognition for engineering excellence while staying grounded in a mission to strengthen the industrial base and redefine what circular supply chains can achieve. As an immigrant to the U.S., George brings global curiosity, grit, and a people-first drive to help others find a way forward no matter the challenge. 

About 2DaLoop

2DaLoop is building the software standard for reverse logistics and the circular economy, bringing Total Quality Management discipline to OEM corporate take-back programs and their downstream partners. 2DaLoop's Unity Engine connects the physical realities of recycling operations with the strategic data needs of OEMs to make end-of-life workflows measurable, continuously improvable, and revenue-informing. The result is a shared, intelligent loop of materials, insights, and outcomes that strengthens compliance, performance, and circular supply chains.